4 ms·
The effect of lowered account-wide CTR on CPC is something that has been experienced by a lot of people who have run Adwords campaigns. I saw it discussed a lot
by geomark 4y ago
The effect of lowered account-wide CTR on CPC is something that has been experienced by a lot of people who have run Adwords campaigns. I saw it discussed a lot on forums about affiliate marketing. They always said, whatever you do, avoid the "account slap" that comes if your CTR plummets. I saw it myself on more than one account.
Maybe it isn't causal? But the correlation is pretty near 100%.