Google has ruined their search engine by going from search terms to natural language processing and giving websites a higher rank if they answer these natural q

Google has ruined their search engine by going from search terms to natural language processing and giving websites a higher rank if they answer these natural questions. And now when I Google ‘black widow bite morality rage’ I get webpages of local pest control claiming 7-8 people per year. But this website has zero authority on that matter. Hell, I don’t even know who would link to that. But because they have this question-answer style they are popular. Now with this there is an insane amount of conflict. Who are you serving? The users of your browser? Or your shareholders.