4 ms·

> But it seems this is marketed towards CA residents (who might be used to much higher costs). See my sibling comment for specifics, but this price/sqft is hi

by danans 4y ago

> But it seems this is marketed towards CA residents (who might be used to much higher costs). See my sibling comment for specifics, but this price/sqft is higher than construction costs in even the priciest CA construction markets.

giantg2 4y ago
Yes, I'm just saying the wording and such in their site alludes to CA as their target market. There's also no way this would sell in most of the country, where you can buy a normal house with land for less.
- danans 4y ago
  At the price they are charging, anyone for whom $398k isn't a lot of money compared to the hassle of a custom high-end build is their target market. Yes, there are some Californians who fit that profile, just as there are some people in Texas for whom that is also chump change, but they are a tiny fraction in either place. This is targeted at very few people - probably the top 0.5% of the wealth or income distribution.
  - giantg2 4y ago
    Except you can get modulars this size or larger from other places for cheaper, with more design options. So if they're targeting the top .5% and they have a lot of competition, then it seems they have a poor business model.
    - danans 4y ago
      > Except you can get modulars this size or larger from other places for cheaper, with more design options. They are selling premium design, status, and convenience, not "cheaper, with more design options". There are lots of products sold that way, most famously Gucci bags, which I've heard are a very profitable business for that company. If the price seems high to you (as it does to me), then you, like me, are not part of the target market.
      - giantg2 4y ago
        Gucci has a name. Where is the status/name with this house? Maybe if they slapped Telsa on it...
        danans 4y ago
        Dwell
        giantg2 4y ago
        Never heard of it before this post. Sounds like they're new and have yet to make a name for themself.
        danans 4y ago
        > Sounds like they're new and have yet to make a name for themself. They are 22 years old, enough to have been referred to in mainstream popular culture like the Office, the Simpsons, and famous punk rocker memoirs. https://en.wikipedia.org/wiki/Dwell_(magazine)#In_popular_culture https://en.wikipedia.org/wiki/Dwell_(magazine)#In_popular_cu...

by danans 4y ago

giantg2 4y ago

Yes, I'm just saying the wording and such in their site alludes to CA as their target market. There's also no way this would sell in most of the country, where you can buy a normal house with land for less.

danans 4y ago
At the price they are charging, anyone for whom $398k isn't a lot of money compared to the hassle of a custom high-end build is their target market. Yes, there are some Californians who fit that profile, just as there are some people in Texas for whom that is also chump change, but they are a tiny fraction in either place. This is targeted at very few people - probably the top 0.5% of the wealth or income distribution.
- giantg2 4y ago
  Except you can get modulars this size or larger from other places for cheaper, with more design options. So if they're targeting the top .5% and they have a lot of competition, then it seems they have a poor business model.
  - danans 4y ago
    > Except you can get modulars this size or larger from other places for cheaper, with more design options. They are selling premium design, status, and convenience, not "cheaper, with more design options". There are lots of products sold that way, most famously Gucci bags, which I've heard are a very profitable business for that company. If the price seems high to you (as it does to me), then you, like me, are not part of the target market.
    - giantg2 4y ago
      Gucci has a name. Where is the status/name with this house? Maybe if they slapped Telsa on it...
      - danans 4y ago
        Dwell
        giantg2 4y ago
        Never heard of it before this post. Sounds like they're new and have yet to make a name for themself.
        danans 4y ago
        > Sounds like they're new and have yet to make a name for themself. They are 22 years old, enough to have been referred to in mainstream popular culture like the Office, the Simpsons, and famous punk rocker memoirs. https://en.wikipedia.org/wiki/Dwell_(magazine)#In_popular_culture https://en.wikipedia.org/wiki/Dwell_(magazine)#In_popular_cu...