2 ms·

I understand how marketing works, but it still drives me nuts that everyone knows what the main questions will be, but they hide it anyway. Main page: picture

I understand how marketing works, but it still drives me nuts that everyone knows what the main questions will be, but they hide it anyway. Main page: picture of a pretty house. First question: how much does it cost? Scroll, scroll, scroll, lots of pictures, here's a floor plan, it works as a pool house too, premium materials, click here to reserve one, oh, hey, a link about pricing. Pricing page: it's a great investment! Scroll, scroll...just $1,577 a month! Get out magnifying glass, read fine print. 4.5% interest rate on a 30 year term. Okay, let's get out a calculator, what was the interest rate formula again? Gotta solve for P...about $400,000. Why do we have to play these stupid games? I don't care that it drives up click-through, you need to tell me how much it costs.

illegalsmile 4y ago
Right? I wanted the price upfront within the first few seconds of browsing the page. When I didn't see it and had to go to another page I knew it was going to be stupid. The title of the cost page is "A great investment" which it most definitely is not. I can have a local builder do two of these in my backyard for well under that price. I don't live in a HCOL but MCOL? in Colorado but for $225k including permits you can build a 1300sqft livable space (3/2), two story with two car garage. Now it's not using high end fixtures or flooring but working with the local builder you have an allowance for each room and if you want to stay within budget you can or you can go over or under. What's the advantage of this thing? Ease of use and quick delivery? No disruption from construction for a few months? $720/sqft is INSANE. Pay bay area prices anywhere in the US!