> or have they really just decided to go all-in on the top 2-3% of the market? I would say they are targeting the top of the market. Looking at their marketing

> or have they really just decided to go all-in on the top 2-3% of the market? I would say they are targeting the top of the market. Looking at their marketing it looks like they aren't even pitching this as an alternative to a home, rather a n alternative to a backyard "shed". They aren't going after people looking for an affordable prefab home. They look like they are targeting the folks that have a huge backyard and an itch for a designer "shed".