I'm guessing they do know, but think it's just a money thing. It isn't. I didn't cancel because of the price, although that was a factor. The main reason I c

I'm guessing they do know, but think it's just a money thing. It isn't. I didn't cancel because of the price, although that was a factor. The main reason I canceled (actually, I switched to the DVD plan) is that I spent too much time searching for something to watch vs just watching something to relax. With Netflix's DVD recommendation engine back in the early days, I liked most things they recommended. Now, instead of recommending things I will like, it feels like they are just shoving their own content down my throat. It's not just a price issue, it's a time and value issue. More ads do not solve the time and value issues, and in fact make them worse. So I have to agree with you, they're going to see more cancellations.