Low yield with new process at beginning and 4090 Ti might be delayed. By setting price high, you manage demand, avoid empty shelves and scalpers. 3090 is still

Low yield with new process at beginning and 4090 Ti might be delayed. By setting price high, you manage demand, avoid empty shelves and scalpers. 3090 is still just fine and generates profits. The price is right if you sell all you produce. Empty shelves means you charge too little.