Another related surprise is how bad founders can be at realizing what their problems are. Founders will sometimes come in to talk about some problem, and we'll

Another related surprise is how bad founders can be at realizing what their problems are. Founders will sometimes come in to talk about some problem, and we'll discover another much bigger one in the course of the conversation This is also true of undergrads, who often come in to office hours thinking they have one problem, but they in fact have another, or several others. I suspect that mentorship is useful: https://jseliger.wordpress.com/2010/10/02/how-to-get-your-professors%E2%80%99-attention-or-how-to-get-the-coaching-and-mentorship-you-need/ https://jseliger.wordpress.com/2010/10/02/how-to-get-your-pr... because good mentors often see the non-apparent problems.