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> They're powered by the ultra-efficient NVIDIA Ada Lovelace architecture Why is this megacorp using this famous person's name for marketing? Does the 40XX ser
by rexf 4y ago
> They're powered by the ultra-efficient NVIDIA Ada Lovelace architecture
Why is this megacorp using this famous person's name for marketing? Does the 40XX series have anything to do with Ada Lovelace at all?
(Yes I know Ada Lovelace passed away a long time ago so the name is probably free to use without paying her estate.)
- Ekaros 4y agoI love how the name is wrong part and not the insane statement of ultra-efficiency when talking about multi-hundred watt power consumption.
- capableweb 4y agoBecause that's the way they have named their architectures since... For as long as I can remember. Previous generations include: Ampere, Volta, Turing, Kepler, Fermi and more.
- rexf 4y agoah ok. Thanks, I didn't realize they used (deceased) famous people for all their architectures
- mgdlbp 4y agoTo be pedantic, it was units of temperature at first, with a well-chosen segue of Curie to the superset of other names. This does mark a departure from a convention of only single surnames, and one could surmise as to why that decision was made. Though one might also consult a Falsehoods list, since 'Ada Lovelace' was never $first_name $last_name to begin with, having been derived from something like /(Augusta Ada|Ada Augusta) King \(née Byron\), Countess of Lovelace/
- thesandlord 4y agoNvidia has been using famous Mathematicians and Scientists for their card architecture for a long time (Kepler, Pascal, etc) Even whole companies are named after famous people that have nothing to do with the company (Tesla, Faraday Future, etc)
- paulmd 4y agoActually since the beginning... they just didn't get popular traction at the time and stayed as internal codenames. https://en.wikipedia.org/wiki/Fahrenheit_(microarchitecture) https://en.wikipedia.org/wiki/Fahrenheit_(microarchitecture) https://en.wikipedia.org/wiki/Celsius_(microarchitecture) https://en.wikipedia.org/wiki/Celsius_(microarchitecture) https://en.wikipedia.org/wiki/Kelvin_(microarchitecture) https://en.wikipedia.org/wiki/Kelvin_(microarchitecture) https://en.wikipedia.org/wiki/Rankine_(microarchitecture) https://en.wikipedia.org/wiki/Rankine_(microarchitecture) https://en.wikipedia.org/wiki/Tesla_(microarchitecture) https://en.wikipedia.org/wiki/Tesla_(microarchitecture)
- btown 4y agoIronically Intel's Haswell architecture was randomly named after a small town for legal reasons: https://www.denverpost.com/2013/06/01/intels-newest-processor-named-after-small-colorado-town-of-haswell/ https://www.denverpost.com/2013/06/01/intels-newest-processo... > Until the mid-1990s, Santa Clara, Calif.-based Intel internally named its processors after cartoons, dead musicians and other well-known monikers. Attorneys for the late rocker Frank Zappa helped put an end to that practice after reaching out to the company about a potential trademark violation, said Intel spokesman Bill Calder. The legal team for the world’s largest computer-chip maker subsequently ordered that any new product code names be based on “existing, non-trademarked places in North America that can be found on a map,” Calder said. > After struggling to find a suitable or available name in Oregon, where much of the chip design team is based, he stumbled upon Haswell in his ZIP code database. > “I didn’t know anything about Haswell other than that it’s a good name,” Hampsten said. “Another reason I liked it, it had a suffix — well — which I could use for various other names.”
- LegitShady 4y agoada lovelace is a historical figure, not a 'famous person'.