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On the demand side it's an auction. Google has advertising slots and companies want to buy them. The issue is, once you visit a business website or physical lo
by sidewndr46 4y ago
On the demand side it's an auction. Google has advertising slots and companies want to buy them.
The issue is, once you visit a business website or physical location that has a high profit margin you're now captured 100% by them. Companies that sell jewelry for example have huge markups and thus huge advertising budgets. They basically just buy up all your ad impressions.
It's even worse with FB ads. The majority of what I see is an obvious fraud, outright illegal, or a scam of some kind.
- rchaud 4y ago> The majority of what I see is an obvious fraud, outright illegal, or a scam of some kind. The great disruption of automated bid-match advertising platforms was finding a market for all the ads that would have run afoul of television, newspaper and radio standards.
- sidewndr46 4y agoYeah I guess that would make sense. I thought the same standards applied to Facebook advertising. I think the FTC sets them. Am I wrong in that thinking?
- rchaud 4y agoThe FTC can only investigate if they receive a tip-off. Most niche online ads that aren't standards-compliant don't run for very long, and can be hard to trace. FB's ad management system is also largely automated, and frequently rejects ads, before accepting a version of it that hasn't been modified. It would be hard to create an evidentiary paper trail proving that FB accepted ads that didn't comply with standards.