Nvidia sets the price for all cards that use their chips as part of their OEM agreements. Partners used to get around this by doing things such as adding more m

Nvidia sets the price for all cards that use their chips as part of their OEM agreements. Partners used to get around this by doing things such as adding more memory, OC, and other features which allowed them to charge a premium in those cases. Nvidia has clamped own on this over the years. It's gotten so bad that EVGA famously stopped all GPU development this year in reaction to the declining margins and increasing hostility from Nvidia.