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It's my understanding that monetized content creators get more revenue per view from a Youtube premium subscriber than they do from a free user being served ads
by bedast 4y ago
It's my understanding that monetized content creators get more revenue per view from a Youtube premium subscriber than they do from a free user being served ads. The split in revenue tends to show more revenue from ads, but it's important to remember that this is likely primarily due to the ratio of premium users vs free/ad supported users.
So as a Youtube Premium subscriber, I get the benefit of no ads, and the content creator I get to enjoy gets a benefit of a little extra income from my view. Kind of a win-win, if you ask me.
(If I'm wrong about the revenue breakdown, feel free to correct me! I'm not a youtube content creator with direct access to these metrics.)
- falcolas 4y agoLast I heard, you're correct. I don't hear it talked about much, but I think that's because of restrictions on the content creators. But two creators I watch have both mentioned that premium views are worth something like 10-50x more than ad views.
- xeromal 4y agoYeah, I don't mind supporting content creators so this is good news to hear. I actually was part of a google beta where they paid site owners based on your visits from a prepaid account but that was cancelled a few years ago.