Don't switch from Adwords yet: optimize. I don't know how your campaigns work, but we have clients in the same niche and run hundreds of campaigns each with hu

Don't switch from Adwords yet: optimize. I don't know how your campaigns work, but we have clients in the same niche and run hundreds of campaigns each with hundreds of creative. Then look at the heuristics of buying cycles and ramp up in periods of lower buying cost and higher output. Also make sure you try Facebook, that also works very well when you undersand the targeting and optimization. Ads are mostly persistence and optimization. I would forgo affiliate. Try to avoid eBay as it will commoditized your product. Focus on the experience, your site is already quite nicely appointed. Also try specific branded experiences to draw people in, take a cut from how the open heart pendants are sold by a reputable retailer. If I can answer any specific q's, hit me up at omid at Rennzer dot com