Perhaps I'm naive but if I'm reading this right the market for their products went up 46% and has now fallen 0.9% and this predicts the failure of plant based f

Perhaps I'm naive but if I'm reading this right the market for their products went up 46% and has now fallen 0.9% and this predicts the failure of plant based faux meat market? "In the US, meanwhile, the tougher economic backdrop has depressed a market that had started to struggle last year. Sales were down 0.4 per cent in the 32 weeks to early August, according to data provider Spins, after they fell 0.5 per cent last year. Sales had surged 46 per cent in 2020."