The comparison worked for Facebook at the time, because having a directly reachable and targetable audience was groundbreaking at the time (2006-2012) In 2022,

The comparison worked for Facebook at the time, because having a directly reachable and targetable audience was groundbreaking at the time (2006-2012) In 2022, audiences are everywhere and getting them stratified and connected is not hard. Therefore, many companies are exploiting this to cross- and up-sell their products. I guess my point is that product != audience.