At the time, iphone was initially intended as platform for HTML5 apps, which it can still do today. So less about App Store, more about a number of dimensions o

At the time, iphone was initially intended as platform for HTML5 apps, which it can still do today. So less about App Store, more about a number of dimensions of usability. Devs demanded native apps, not Jobs. The problem with Flash was that it was a grossly inefficient runtime for arbitrary code with security issues, an extreme battery hog, and had no affordances for touch (e.g. you couldn't 'hover'). As I recall, battery was the biggest problem, security close second, UX inconsistency third, and runtime for arbitrary code (still disallowed!) as nail in coffin.