It looks to me like this is a front end for "personal assistants" sitting in a call center somewhere, perhaps with some real algorithmic stuff mixed in. I might

It looks to me like this is a front end for "personal assistants" sitting in a call center somewhere, perhaps with some real algorithmic stuff mixed in. I might be wrong, but if I am right, this is not really the type of product as Siri, though they are obviously trying to ride Siris hype.