Wow, the cookie pop-up in that second link is something else. The toggle options are between orange and blue, with the default choices being orange. Which one

Wow, the cookie pop-up in that second link is something else. The toggle options are between orange and blue, with the default choices being orange. Which one means on and which one means off? They're both equally saturated. The switch points to the left on orange and to the right on blue. Then, the button choices at the bottom are "Got it!", "Deny" and "Save preferences." It seems like if I choose Deny, I am safe but I can't be sure! What am I denying exactly? And if I click Deny, does it matter how I set the switches above? If I click, I am in big trouble :P