Adobe actually beat Figma out of the gate. XD was introduced prior to Figma even existing. XD was a response to Sketch who at the time was eating their UX mar

Adobe actually beat Figma out of the gate. XD was introduced prior to Figma even existing. XD was a response to Sketch who at the time was eating their UX market share. XD actually had some pretty great ideas, even though it was very limited at first. Unfortunately, new features in XD kept being less and less over time. It felt like after the first year, Adobe just didn't really care much about XD any more. That allowed Sketch to continue to be a threat and Figma to eventually take off. So it's not like Adobe didn't try to enter this space. They did so and they did it prior to Figma. They just never really seemed to take it seriously for whatever reason and we are where we are now.