And it looks like they've found what could be a great slogan for their campaign. "Coding is the new Latin," says Alex Hope... To echo number of the other comme

And it looks like they've found what could be a great slogan for their campaign. "Coding is the new Latin," says Alex Hope... To echo number of the other comments here (and try and respond to some of the criticisms of those comments): I think that's a terrible slogan. The point of a slogan is to be immediate - something appealing that gets the point across in a catchy and unambiguous fashion. I think that the associations (and slogans are about associations) Latin has for most people is a language that is presently irrelevant and of no practical purpose. It may have once been really significant, and it may have played an important role in the world becoming what it is today, but such details are not the things that the term "Latin" immediately invokes for most people, and what it immediately invokes is what matters for a slogan. Being a great analogy does not make it a great slogan.