There are some actual underlying factors that won't change despite the marketing - local store foot traffic is high on Friday after thanksgiving when many folks

There are some actual underlying factors that won't change despite the marketing - local store foot traffic is high on Friday after thanksgiving when many folks are off work, and Monday after thanksgiving online sales are high when folks are forced back in front of a computer all day at work. BTW, the busiest shopping day of the year is the Saturday before Christmas, I can't find the reference, but I thought I saw that a not insignificant percentage of men don't start shopping until then.