The game industry used to believe that any press is good press, but not any more. These days, studios want to control what people see before a game comes out. I

The game industry used to believe that any press is good press, but not any more. These days, studios want to control what people see before a game comes out. If they show off some feature, it might change radically or even get dropped before launch, and then you have a bunch of people asking why it’s missing. Whether you believe “any press is good press”, it’s clear the game industry doesn’t believe that.