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I 100% agree with this sentiment. I think we're going to be transitioning back to more personalized marketing with CRM and email and SMS as channels. It seems
by davewritescode 4y ago
I 100% agree with this sentiment. I think we're going to be transitioning back to more personalized marketing with CRM and email and SMS as channels. It seems to be happening already as there's lots of startups in this space.
Search advertising is in real trouble, it's one of the reasons I sold my Alphabet shares a year ago. I see long term headwinds in this space. I don't doubt Google can engineer their way out of this, I'm just not willing the market has priced that risk in.