> It’s now just one big black box, you put money in one side and get traffic out the other. The control and useful tracking (what actual search terms people are

> It’s now just one big black box, you put money in one side and get traffic out the other. The control and useful tracking (what actual search terms people are using, proper visible conversion tracking of an ad) is now almost non-existent. As an advertiser your livelihood is dependant on an algorithm, not skill, not intuition, not experience, not even track record. Look, I’m about as anti-consumer at you can get, but whoever is in charge of advertising over at Instagram has me literally scared for my life. I want almost every product they try to sell me, and I’ve never been this targeted by any ad in my entire life. I even recently made a new purchase of shoes outside of Insta because of the influence their ads had on me. It’s pretty fucking incredible.