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‘Microsoft’s social network, LinkedIn, is unglamorous but its business-to-business ads allow it to monetise the time users spend on it at a rate roughly four ti
by macleginn 4y ago
‘Microsoft’s social network, LinkedIn, is unglamorous but its business-to-business ads allow it to monetise the time users spend on it at a rate roughly four times that of Facebook, estimates Andrew Lipsman of eMarketer. It generates more revenue than some medium-sized networks including Snap’s Snapchat and Twitter. <...> So far [Apple] is only dabbling in ads and does not report sales figures. But Bloomberg reported recently that Apple’s ad business was already generating sales of $4bn a year, making it about as big an ad platform as Twitter.’
Twitter is now a unit of being moderately unsuccessful at advertising.
- cloutchaser 4y agoConsidering the audience of twitter, which is the elite of society, this is really is an especially bad performance. Twitter advertising should be the highest CPM out there, with the probably wealth and influence level of its audience.
- Loughla 4y ago>Considering the audience of twitter, which is the elite of society, What? Twitter is firehose news for, in my experience, the lowest common denominator unless you spend an inordinate amount of time curating your own experience.
- samstave 4y agoplug the hose into the septic tank. thats how one properly curates twitter
- enumjorge 4y ago> Considering the audience of twitter, which is the elite of society You and I have very different experiences of Twitter
- samstave 4y agoyeah, thats the stupidest thing ive read in a bit... when i interviewed at twitter in ~2006? i was asked what i thought twitter was, and I Replied that it was a "sentiment barometer' They didnt like that.
- thundergolfer 4y agoI’m guessing you don’t use Twitter or follow it much. Of all the major social platforms — FB, Reddit, Snapchat, TikTok, Twitter, Instagram — only Twitter has significant and consistent usage by the intellectual and economic elite.
- gunapologist99 4y agoBoth can be true.
- samstave 4y agoJust like when I interviewed at Goog and the asked me "what do you think google is" and I replied "everyone thinks you're a search engine, but you're and ad engine only..." They then called me to tell me " YOU DID GREAT ON YOUR interview, you'll get an offer letter tmrw" The next day they called me back to tell me "yeah, we arent going to give you that job" They then proceeded to call me for FOUR FUCKING YEARS for the same job.... and I finally had to tell them " DELETE MY FUCKING NUMBER BITCH!"
- samstave 4y agowho the fuck is spending even a microsecond amount of time on linkedin to even see one ad, let alone a lot... the amazing thing about social media ads, is that they make me less engaged than more... i wouldnt touch a facebook url with a ten foot pole... I will never update my linkedin again.... blech
- anthonypasq 4y agoDo we really need this type of comment every single time advertising is mentioned. We get it, ads don't work on you. The entire world is just throwing away trillions of dollars in marketing for nothing. How is it so inconceivable to you that people use LinkedIn?