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> For the vendors that don't sponsor, you don't know whether the amount they save goes into a higher quality product. For the vendors that don't sponsor, you d
by Closi 4y ago
> For the vendors that don't sponsor, you don't know whether the amount they save goes into a higher quality product.
For the vendors that don't sponsor, you don't know whether the amount they save goes into a higher quality product. Maybe it did, maybe it didn't.
But for the vendors that DO sponsor, you definetly know that the money didn't go into a higher quality product.
Some eCommerce companies who are agressively using Google/FB/Social will spend 30%+ of their revenue just on online/influencer advertising (based on companies I have worked with).
- otabdeveloper4 4y agoSpending more on marketing allows them to increase renevue and lower their per-unit margins, leading to more investment into research and development. Theoretically, at least.
- cetahfh14615 4y agoYou're not wrong, main difference is between big companies vs smaller ones. Big name brands can afford to shell out more, but sometimes you see the smaller shitty dropshippers trying to get more visibility by hyping the hell out of a sub par product