> "I mean, how _do_ you measure the fact that, say, after getting 9 months of pointless clicks, the advertiser decided to cut their Adwords budget by 30%?" Oh

> "I mean, how _do_ you measure the fact that, say, after getting 9 months of pointless clicks, the advertiser decided to cut their Adwords budget by 30%?" Oh man, this is _the_ problem with metrics. We must find a way to measure and demonstrate aversion (instead of conversion).