You may not be a special snowflake, but you're not exactly common either I'd wager. During lockdown I found several fantastic butchers who decided to launch a

You may not be a special snowflake, but you're not exactly common either I'd wager. During lockdown I found several fantastic butchers who decided to launch a delivery service to reach more people through ads on Facebook. I'm still a regular customer. For things that are available in a supermarket, brand advertising is better, for smaller businesses operating online, ads do indeed work.