There is a ton of data that advertisers would pay a lot to get Facebook data to their display campaigns. For brand media buyers, hitting their target demographi

There is a ton of data that advertisers would pay a lot to get Facebook data to their display campaigns. For brand media buyers, hitting their target demographics just got much easier. For performance advertisers, imagine the possibilities if you could hit the female population of ESPN easily instead of being forced to buy all of ESPN inventory. Well there's probably better examples, but my tired mind can't fathom the upcoming advertising battles with Facebook data in hand.