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> which meant it would be very costly/impossible to get CTR back to a reasonable level Sorry - is there some kind of hysteresis? You can't revert the setting a
by andyferris 4y ago
> which meant it would be very costly/impossible to get CTR back to a reasonable level
Sorry - is there some kind of hysteresis? You can't revert the setting and get back to exactly where you started?
- geomark 4y agoOnce you have thousands of ad impressions with very few clicks, it takes thousands of new impressions at a very high CTR to get your overall account's CTR back to something reasonable. And now that your cost per click has skyrocketed, even if you can get a high CTR for the new impressions your cost has skyrocketed.
- WastingMyTime89 4y agoThat’s a sampling bias. You are confusing how your metrics are affected by the adverse event with how your metrics are now.
- geomark 4y agoNo confusion. I've been through this with several accounts I helped manage. Once an account has a history of low CTR the CPC goes up. Starting a new campaign doesn't help; the CPC stays high until you can get the CTR back up. And that costs dearly. But again, that was years ago. Things may have changed.
- SiempreViernes 4y agoSo there's no way to set over which period the metrics are calculated? Or is it a thing where the client only cares about the default metrics calculated over the full history of an account?
- sokoloff 4y agoIt’s on Google’s end. “I have inventory (a placement) to sell to an advertiser. I can sell it to X with a CTR of (10% or 1%) and a CPC of $0.50 or to Y with a CTR of 3% and a CPC of $1.” Whether X’s CTR is 10% (what it used to be) or 1% (what it is now) drives the decision of which ad is better to serve in that inventory slot.
- gunapologist99 4y agoUnfortunately, things have not changed. You are 100% correct. If anything, things have gotten worse, because now we have even fewer options to manage accounts.