First they ignore you. Then they ridicule you. Then they copy you. That about sums up how traditional manufacturers reacted to Tesla as a phenomena. This arti

First they ignore you. Then they ridicule you. Then they copy you. That about sums up how traditional manufacturers reacted to Tesla as a phenomena. This article goes into the curious explosion of software in the mobility industry and why it's not about software. It then defines 4 maturity levels in the mobility industry.