In the more grass roots advertising industry we are seeing agencies move away from what can be called "performance marketing" in general, which entails the high

In the more grass roots advertising industry we are seeing agencies move away from what can be called "performance marketing" in general, which entails the high volume low effort advertising channels such as google and facebook ads. Alternatives are more traditional, real world brand building and engaging with communities in a real sense, running events and getting involved in the spaces their customers are active. It shouldn't surprise anyone here that online advertising is wildly saturated and that users are unable to engage with thousands of brand voices a day.