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I’ve never really understood how such a large portion of google’s revenues are derived from search. I’ve rarely clicked on any ads when using google or any othe
by osigurdson 4y ago
I’ve never really understood how such a large portion of google’s revenues are derived from search. I’ve rarely clicked on any ads when using google or any other search engine.
YouTube, in my opinion, is far more effective as users are forced to watch 5 second ads prior to watching the video that they are interested in. 5 seconds is too short to context switch and can also convey a lot of information.
- kumarvvr 4y agoThe important part is "rarely clicked". Meaning, you have sometimes clicked on it. Spread that click amongst billions of users, and you have a good revenue stream.
- osigurdson 4y agoTo quantify it a bit more, I think I only click on google search ads on the order of once per year. Contrast that with YouTube, where I probably watch 1000 ads per year on that platform.
- yakaccount4 4y agoNeither have I clicked on any Google ads. I suppose the sheer volume of searches made on Google make up for a 0.000001% click rate (made up number, but point stands).
- colinmhayes 4y agoI think most people click the ad more than you. A lot of companies advertise on their own keyword so I’ll click the ad then for example if I want to charge the company.