The trick with helmets is when the risk takers are wearing them. Then wearing a helmet can become a signal you ride hard. I think that’s a good part of why hel

The trick with helmets is when the risk takers are wearing them. Then wearing a helmet can become a signal you ride hard. I think that’s a good part of why helmets took over skiing in Colorado but not California. In Colorado, the extreme skiers wore them, and the rest followed.