3 ms·

So, ironically, advertisers are right back where they started. The relentless desire to track leads gutted publishing because the ad dollars got sucked up by Go

by jzb 4y ago

So, ironically, advertisers are right back where they started. The relentless desire to track leads gutted publishing because the ad dollars got sucked up by Google and Facebook. Publishers that survived did so by chasing “clickbait” and SEO that everybody bitches about. In the end the golems they helped create is taking away the control and tracking they wanted in the first place - and undermining their relationships with their audience, too. Maybe we’ll move back to a better model that helps support decent content.

ehnto 4y ago
Big businesses and advertising agencies already see this, they have been tracking it. But I wouldn't want to be a small ecommerce brand who built their business on the back of online marketing that worked. Coupled with Amazon stealing absolutely everyone's lunch, they have had the rug pulled out from under them by big tech companies. You can say it's their fault for building on top of someone elses land, and you would be mostly right. But online commerce has become a mess, and it is just hard to make it work without being on these platforms. They have hoovered up all the customers, and dominate all the avenues for advertising online.