Controversy based marketing is timeless. This doesn't feel like anything new - just an easy cheap way to save some marketing bucks at the expense of social cohe

Controversy based marketing is timeless. This doesn't feel like anything new - just an easy cheap way to save some marketing bucks at the expense of social cohesion. Telling companies not to do it would be like telling them to make less money. I think it's incumbent on us to eschew the manufactures controversy.