4 ms·
Honestly, I don't think there's that much value in the data. Most of the big social gaming companies probably have most of that data anyway from scraping the s
by catch23 15y ago
Honestly, I don't think there's that much value in the data. Most of the big social gaming companies probably have most of that data anyway from scraping the social graph -- if money is in the data, they haven't been mining their data properly.
- 1010100101 15y agoAgreed. But whatever value there is, it's in that data. And those gaming companies needed to scrape Facebook to get it. There's more value to create for whoever manages to monetise the data. But will it be Facebook? Or will it be someone else? Doesn't seem like that will matter for an IPO. An IPO will benefit certain large investors regardless of what happens to the company long term. And they will cash out quick.
- jyu 15y agoThere is a ton of data that advertisers would pay a lot to get Facebook data to their display campaigns. For brand media buyers, hitting their target demographics just got much easier. For performance advertisers, imagine the possibilities if you could hit the female population of ESPN easily instead of being forced to buy all of ESPN inventory. Well there's probably better examples, but my tired mind can't fathom the upcoming advertising battles with Facebook data in hand.