Mind elaborating what’s your general business and which ad platforms worked for you? I have a broad-market/horizontal smb Saas and tried google ads to not much

Mind elaborating what’s your general business and which ad platforms worked for you? I have a broad-market/horizontal smb Saas and tried google ads to not much success. Was getting charged ~$3/click for quite irrelevant searches even after lots of negative filtering. Suppose I could’ve tried some more…