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Yeah I found it quite hard as a novice to actually tell if my Facebook pixel stuff was all working and firing exactly as intended. The lack of data means it's h
by hnick 4y ago
Yeah I found it quite hard as a novice to actually tell if my Facebook pixel stuff was all working and firing exactly as intended. The lack of data means it's hard to map a 1:1 relationship for a certain visitor (me). "Luckily", our site was not successful so we could find some matches in the recent queries list... on a busier site it would have been hard to pin down.
It still felt like a total money pit into which you toss offerings to a dark god which may or may not grant blessings.
- whatever1 4y agoBut that is adverting in general. We have billboards, tv ads, paper ads, product placements. You have no clue how many people will buy because of these ads. But you burn your cash anyway.
- hnick 4y agoThe difference there - you can at least verify your ad is being shown, even if it is not a guarantee of effectiveness, and use other estimates to see how many people see it such as foot traffic or TV viewership. I have no real way of knowing how many people see my online advertising, I just get a number and a bill, and I have to trust them. The pixel does help for visits but not views and other metrics.
- polygamous_bat 4y ago> “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” — John Wanamaker (1838-1922)
- datavirtue 4y agoI used to have a retail store on a busy state hiway in a congested area. We put out a used ragged-arse flashing arrow sign that just had keywords on it or maybe a few sentences for products we sold. That worthless piece of junk printed money. Road signs, sidewalk signs, and billboards are worth every penny. They work.