[EDIT: This comment is wrong, and can't be deleted; I misremembered James Clear as Scott Young, apologies.] On the one hand, most of Clear's writing is uncontro

[EDIT: This comment is wrong, and can't be deleted; I misremembered James Clear as Scott Young, apologies.] On the one hand, most of Clear's writing is uncontroversial and easy-to-read (which is why Atomic Habits took off versus other habit books, as another commenter wrote). However, I think a lot of his success comes from his past moments of some controversy. The MIT challenge/the language learning challenges were a bit controversial due to sowing doubt, but earned [Scott Young] a lot of clout.