I think it's the other way around. It makes the bike's base-model cheaper (and KTM hopes that everyone checks all the upgrade boxes or they make the upgrade sa

I think it's the other way around. It makes the bike's base-model cheaper (and KTM hopes that everyone checks all the upgrade boxes or they make the upgrade sales in the aftermarket e.g. 2nd or 3rd owner onwards). Counter example: the KTM 790 Duke for example was too cheap (had most upgrades already built-in), and subsequently was replaced by the 890. You can see it with used-790's prices - the used motorcycle market is nuts anyway at the moment (with all the emission requirements, compulsory ABS etc adding weight and reducing power on current models. While i dont disagree with those regulations, the market makes a statement via used motorcycle prices for older models).