Sometimes you are neither the customer nor the product. (e.g. a service like wikpedia or a project like linux) I think the context in which the phrase "if you'

Sometimes you are neither the customer nor the product. (e.g. a service like wikpedia or a project like linux) I think the context in which the phrase "if you're not the customer, you're the product" is often used implies that we should upgrade our relationship by paying, however this is not necessarily the case as shown here.