> The team was interested but feared the new item would cut into popcorn sales. Fans were paying ~12x the wholesale cost per box, making it the highest-margin f

> The team was interested but feared the new item would cut into popcorn sales. Fans were paying ~12x the wholesale cost per box, making it the highest-margin food at the ballpark. If you buy raw popcorn in the grocery store and pop it yourself, you know this. It costs next to nothing. And it's dead easy to make the traditional way. Nachos, on the other hand, are a little more work, as this article makes clear.