I think more companies will start charging for human support and troubleshooting in order to incentivize customers to stick with the IVR phone tree unless they

I think more companies will start charging for human support and troubleshooting in order to incentivize customers to stick with the IVR phone tree unless they really need a human. That could be a subscription, warranty, price per call minute, or something else. (And if they don't charge they'll make you pay with your time by keeping you on hold.) That would allow people who know they need a human to just choose it up front, but it will mean paying more.