>Giving money to people who think the goal is to raise money - this is how it ends. This is exactly the message I pulled from this article. The mission needs

>Giving money to people who think the goal is to raise money - this is how it ends. This is exactly the message I pulled from this article. The mission needs to be the product or service you are offering, the pitch to raise capital is to help you get there. This seemed to be the exact opposite…raising capital was the mission, the product and service was the means used to get there.