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The key to producing a great virtual event is to understand that you are actually producing a TV show, and lean into that. The linked blog post makes that poin
by snowwrestler 4y ago
The key to producing a great virtual event is to understand that you are actually producing a TV show, and lean into that.
The linked blog post makes that point implicitly by comparing to Saturday Night Live. I want to make it explicitly: virtual events ARE shows.
That doesn’t mean it needs to be SNL or Game of Thrones. More like a newscast, probably, for most events. Watch Meet the Press or one of the evening cable shows, or even a network nightly news show to get a feel for the pacing, how they mix monologue, dialogue, and canned video, and any little extra details like lighting or transitions.
The biggest thing is that a minute is a really long time in a TV show. The networks cover all the most important news of the day in one 30-minute broadcast (more like 22 min of content after commercials are accounted for). Why do you need 90 minutes?
(It’s ok to go for 90 minutes but you better account for the value of all 90 of them.)