The bullshit framing is that there is any correlation between having CC on, and how closely the viewer is paying attention to the show or movie. There is not, a

The bullshit framing is that there is any correlation between having CC on, and how closely the viewer is paying attention to the show or movie. There is not, as evidenced by a century of cinema and TV. Movies originally had captions, because there was no dialogue track. As soon as they figured out synchronized sound, the captions went away. Even if people were paying very close attention.