hele842000 is on the right track with testing your conversion, but you need to go beyond A/B testing. The next step is multivariate testing, where you change se

hele842000 is on the right track with testing your conversion, but you need to go beyond A/B testing. The next step is multivariate testing, where you change several parts of your landing page at the same time. Finally, there is the holy grail of customization: having the landing page adjust to not only the ad that brought the person to you, but also that individual's buying style and demographics. That way, your landing page will be more like a rifle than a shotgun.