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https://support.google.com/analytics/answer/11583528?hl=en https://support.google.com/analytics/answer/11583528?hl=en Universal Analytics will be going away L

by foxhop 4y ago

https://support.google.com/analytics/answer/11583528?hl=en https://support.google.com/analytics/answer/11583528?hl=en Universal Analytics will be going away Last updated: March 16, 2022. Visit this page in the coming months for the latest information. Google Analytics 4 is our next-generation measurement solution, and it's replacing Universal Analytics. On July 1, 2023, standard Universal Analytics properties will stop processing new hits. If you still rely on Universal Analytics, we recommend that you prepare to use Google Analytics 4 going forward.

tootie 4y ago
That's not exiting the business. That's making a big upgrade that isn't backwards compatible. Probably to weed all the thousand of dormant sites that slapped GA on their sites then never got any traffic.