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Any source for this? It's completely new to me and seems like the worst idea possible. They get so much valuable data from people using it..
by bilekas 4y ago
Any source for this? It's completely new to me and seems like the worst idea possible. They get so much valuable data from people using it..
- foxhop 4y agohttps://support.google.com/analytics/answer/11583528?hl=en https://support.google.com/analytics/answer/11583528?hl=en Universal Analytics will be going away Last updated: March 16, 2022. Visit this page in the coming months for the latest information. Google Analytics 4 is our next-generation measurement solution, and it's replacing Universal Analytics. On July 1, 2023, standard Universal Analytics properties will stop processing new hits. If you still rely on Universal Analytics, we recommend that you prepare to use Google Analytics 4 going forward.
- tootie 4y agoThat's not exiting the business. That's making a big upgrade that isn't backwards compatible. Probably to weed all the thousand of dormant sites that slapped GA on their sites then never got any traffic.